Anaphora

Anaphora is when a certain word or phrase is repeated at the beginning of clauses or sentences that follow each other. This repetition emphasizes the phrase while adding rhythm to the passage, making it more memorable and enjoyable to read.

The Importance of Using Anaphora
Anaphora is important in both everyday speech and in more serious rhetoric. Anaphora
serves to emphasize certain ideas, which can stir up associated emotions and appeal to the
audience in order to inspire, convince, or challenge. By adding rhythm to a passage, anaphora also allows for pleasurable reading which is easier to remember.

Example
One of the most common examples of anaphora, is Charles Dickens’ opening lines of A Tale of Two Cities:
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair. The repetition of “it was” emphasizes the age as one with a universal nature, including all positive and negative aspects of an era.